Usually the success of a website is defined by how well it is designed. Effective, appealing web design attracts and retains visitors. Then again, if the design is poor, they'll leave it without looking at anything. Use all the tips from this article so that you too can become a great web designer.

When you're thinking about how to design a website, you need to be sure to think about the navigation. You want your navigation to be easily accessible and easy to use. Put the navigation bar on every page in a noticeable place. Also, make sure that it flows well with the rest of your page and doesn't distract visitors.

Use ALT tags whenever possible. These helpful tags describe an image to a viewer, assisting the visually impaired, as well as those who prefer to browse without images. As an added bonus, some search engines include these tags in their rankings, so you may get a boost by using them.

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Do not overuse JavaScript. JavaScript is helpful in the development opportunities it provides, but some users may experience problems with it. Keep in mind that your visitors use different web browsers. It is often the case that people don't rush to get the latest version. Also, some visitors will not have JavaScript enabled. Both of these factors can determine whether a user is able to access your site.

Topics ought to be separated. If your website covers a variety of different topics, put these topics on separate pages. This helps alleviate any confusion that your customers may experience, as well as giving search engines a broader and more clear view of your site, potentially bumping you up higher in their rankings.

Personalize your site. Your clients want to feel comfortable with you, so use testimonials from trusted customers, as well as photographs of people. Building trust with your customers is very important, so be sure to let them know you personally care about the product or service you are providing them.

When designing your site, try to come up with three or four keywords that you expect users to input into search engines as they try to find your page. These keywords should then be repeated frequently throughout the title, page body and description meta tag. This will make it easier for users to locate your site on the web.

When designing your website, you should utilize cascading style sheets, or CSS. These style sheets can be applied to every webpage on your website, and will ensure that the user experience is consistent throughout the website. They are also effective for making quick design changes to your website due to the fact that you only need to change the style sheet as opposed to making alterations on every webpage.

The success of a website is often determined, not by it's initial traffic, but by how much those visitors use and enjoy the site. Sound web design will definitely help grow your traffic volumes. The opposite is true for poor web design, it may discourage people from entering your traffic. If you want your website to be successful, try the tips you just read.

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