When designing webpages it is important that you use the correct graphics. Keep in mind that bitmaps don't usually work well, while PNGs do. For text buttons, screenshots, and other images that are not photographs, use PNG for images with over 256 colors and GIF for images with less. For pictures, use JPEG images.
Successful websites work well with any browser, so you'll need to do some testing of your paging using various browsers. Some things that work in Internet Explorer might not work correctly in Chrome, Safari, or Firefox. Test how your pages display with all major browsers prior to launch.
Test your site to see if the major translation services work properly when translating your site. Some sites receive many international visitors, and these visitors sometimes use services like BabelFish and Google Translate to translate the text to their language. Certain web design problems, especially poor server side code, can break these services.
Learn the basics of HTML and CSS. Although there are many templates that allow you to just fill in the blanks, in order to create a web page, these templates provide only limited design possibilities. Understanding how the mark-up language and stylesheet work together will enable you to customize your website to your heart's content.
Newsletters can generate repeat visits. By giving your visitors an opportunity to keep current on your site offerings, you increase their loyalty. Put the sign-up box near the top of your site so they can easily find it, and check how many sign up when you move it around your page. Just send your newsletter to subscribers.
If you have never designed a web page, try using pre-made layouts. These can easily be found online for several blogging web sites like Blogspot or Tumblr. Having an interesting layout will draw attention to content and give the site a professional look. Just make sure your layout is appealing to your target audience!
Build a feedback-gathering mechanism into a website to gather visitors' opinions. This way, you will know what you're doing right and wrong and you can fix any problems that your visitors are coming across so others don't have to deal with the same issues. Give your visitors a sense of engagement so that they will return to your website in the future.
As you have seen, the principles of good web design are not terribly mysterious or difficult to implement. However, too many websites still ignore these basic techniques. Do not let your site fall into this category. Put these techniques into practice to design a website that you can be proud of.