Don't neglect cascading style sheets. Using a style sheet makes it easy to give all pages of your site the same look and feel. It also reduces the file size of your pages, as the CSS file can be accessed once on the server and then from the user's local cache thereafter.
Avoid using so-called "mystery meat navigation". This involves using unlabeled images or other elements for the site's navigation. In many cases, the visitor has to mouse over the buttons to even see what they do. Navigation is best kept simple. Use text links across the top or along the left side of the page.
It may look pretty, but stay away from having too many animations on your site. Having your sales splash page rotate, spin and blink may look cool to you, but it will likely drive potential viewers away. When you add too many flashy splashes like that, it makes your site look amateurish which is not the message you want to convey.
Avoid using frames. Most sites have abandoned frames on their own as better alternatives have become available, but there are still sites out there that are trapped in 1996. Alternatives to navigational frames include fixed-position navigation panels, having navigation in multiple areas (e.g. left and bottom) or simplifying page structure so that navigational links are never far away.
Be very careful to remove outdated content from your site. If you have a page that is promoting some type of special event that already went on six months ago, then you have lost readers. Allowing information that is outdated to remain on your website is a sign to users that you have not taken the time to update your site and it implies that you don't care about their time. Be certain to review your website on a regular basis to remove outdated items and add fresh, new content.
Personalize your site. Your clients want to feel comfortable with you, so use testimonials from trusted customers, as well as photographs of people. Building trust with your customers is very important, so be sure to let them know you personally care about the product or service you are providing them.
Include photos into your website. Pictures help to break up a boring text-only website and give it a more user friendly vibe. The visitors will want to stay on your site for a longer period of time.
Once you know web design basics, you can craft a successful site. You can make your site look however you want. This all depends on your personality and business plan. Use these tips to design the site of your dreams.